Media Visibility
Gain Massive Media Visibility!
ExpertClick.com
Yearbook of Experts
Want to get your news releases in front of the media but don’t want to pay up to $1,500 per release? Here’s a great way to send out up to 52 news releases per year, as well as create a search engine-optimized press room with a link to your web site so that new buyers will find you. With ExpertClick, you’ve got 24/7 control of four photos and up to 1,000 words of text.
Other benefits of this service include KeywordsWebRing.com, a service that helps you select keywords for your press room page and news releases so that they are more easily found by journalists, and InterviewNet, “a dating service of PR,” that allows you to search among opted-in journalists and their questions by topic, geography or type of publication.
As a member of ExpertClick, your business is included in the “Yearbook of Experts, Authorities & Spokespersons,” a 500-page publication journalists use to find experts and contact information that they can use when conducting interviews on thousands of topics.
There are three levels of membership: Classic, $995; Executive, $1,295; and Premier, $2,795. The difference among the memberships is the size and priority of listing in the Yearbook. To obtain your $100 membership discount, use this link.
PressKit 24/7
Media coverage gets you seen, builds credibility and sells products. With a little PR, you’ll become a “familiar face.” With a lot of PR, you’ll be famous.
So why aren’t you getting the media coverage you want? PR isn’t a mystery. It’s really quite simple: have something that interests the media and make it easy for them to cover you.
Nothing will get the media’s attention quicker than an online press kit. It helps them find the right expert and gives them everything they need– right at their finger tips.
93% OF JOURNALISTS PREFER TO GET THEIR INFORMATION ONLINE!
To be a media star, you’ve got to make the media’s job easy. Online PressKit 24/7 gives them what they want, when they want it — your bio, high resolution photos, product images, media placements and more. No more attachments that won’t make it through firewalls, that bog down their email or that can’t be found later.
Online PressKit 24/7 keeps them organized by providing links that can be accessed 24/7, no matter where they (or you) are. And in today’s fast-paced media world, it’s important to be available 24/7. The media is working all hours and so should you. Either that, or let Online PressKit 24/7 do the work for you.
Gain massive media visibility by making your story accessible and enticing.
Online PressKit 24/7 is the perfect tool — making you a star the media will use over and over again. The cost is $97/month, and you can discontinue at any time. You can give it a try to determine how it works for you without any long-term contracts!
Step 1: Create your online press kit using cutting edge technology. No high-priced computer programmer needed! In just minutes you can create your press kit and on be on your way to scoring media placements. With Online PressKit 24/7‘s “Get Started Guide,” you can cut and paste text, upload documents, add graphics, sound or video and you’re done! Need help? No problem! They take pride in providing great customer service.
Step 2: Optimize your press kit. They’re committed to your success and know how valuable it is to be at the top of searches. Online PressKit 24/7′s powerful built-in SEO (search engine optimization) feature makes it a snap to be found on the top search engines. Plus, being part of the Online PressKit 24/7 interlinking network, your Google Page Rank will go through the roof!
Step 3: Publish your press kit. With just the click of a mouse, you can join Online PressKit 24/7′s searchable database (www.searchpresskits.com) that receives up to 55,000 visits a month.
Free resources
PitchRate.com
Publicists, authors, business owners and entrepreneurs can sign up to get free media leads delivered to your email box. PitchRate even lets you create a profile that will be attached to every pitch, so you can save time. If you have a (paid) online account with PressKit 24/7, you can provide even more background information so journalists can easily click to it.
If you don’t want to read through a whole list of media requests, you can designate your expertise choices or search by category or keyword. Can’t remember who you pitched to in the past? Review your pitch history, and keep your inbox tidy by viewing all your media requests online.
Tired of receiving daily emails? Permanently turn off your daily request feed and view the requests online, or just temporarily stop them while you’re on vacation.
ReporterConnection.com
Reporter Connection is a free daily email service that connects busy journalists with experts available for media interviews.
Established in 1985, it is owned by Bradley Communications Corp. and has been connecting journalists and sources for over 24 years. Named after Omar Bradley, the famous World War II general, it provides a variety of publications, services and training events for authors, experts, entrepreneurs, non-profit organizations, public relations professionals and others to help them score more media coverage.
It is located in the suburbs of Philadelphia and perhaps best-known for publishing Radio-TV Interview Report (RTIR), the twice-monthly magazine that 4,000 radio/TV producers across the United States read to find interesting guests as well as hosting the National Publicity Summit, a conference at which attendees have the opportunity to learn from and personally meet top journalists and producers.
The List
“The List” is a resource for reporters, television producers, magazine editors, freelancers, radio and podcast hosts who need mom experts to interview for news and parenting stories.
While not only helping a reporter make their deadline, you’re also increasing your own exposure by referencing your blog or consulting work.
When new requests from reporters come in, they evaluate them and send to all (or part) of their list, depending on if the reporter needs a local source or an expert in a certain field.
The Top 10 PR Lead Sources on Twitter
The four categories of PR lead sources on Twitter:
Marc Harty groups them into the following areas and provides the “must follow” list:
- Media: media personalities, reporters and anchors
- PR lead services and PR lead aggregators
- PR thought leaders and PR professionals
- Newswires
