September 30, 2011
In standard business writing, repetition is wordy and detracts from clear communication. But when trying to persuade, such as in a speech, sales materials or advertising, using repetition with skill can make the difference between ordinary and memorable communication.
If you heard President Obama’s speech last month about The American Jobs Act, you will recall that he repeatedly challenged Congress to “pass this jobs bill right away.” Martin Luther King’s famous speech repeated, “I have a dream.”
John F. Kennedy was [...]
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August 17, 2011
Kurt Vonnegut
There are many forms of stories. Journalists call their articles stories. We call the tales we read to children or tell around the campfire stories. Fiction writers call their non-book-length works “short stories,” and, of course, novels are simply long stories.
Regardless of the form — whether fiction or nonfiction — the same techniques apply. And whether we are writing stories to entertain, inform or market and brand our businesses, good storytelling techniques work across the board.
Kurt Vonnegut, best [...]
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