Old Spice was your Daddy’s aftershave until hunky Isaiah Mustafa became the Old Spice guy in the shower, reviving the 71-year-old P&G brand and increasing its sales by 107 percent. At one point, the short videos, which were launched on social media in addition to TV, were so popular that 87 were produced in one day in a secret location in Oregon, with copywriters producing content in real time as the cameras rolled.
Wow. That’s trust. But it was a [...]
