Public Relations

How to make irresistible story pitches that the media will love

August 29, 2011

To get media to pay attention to your business, you've got to provide something that is newsworthy to the media. Stop thinking about YOUR needs and think about the media's needs.

I’ve never had a client who didn’t believe that their business was so exciting that reporters should be clamoring to tell their story to the world. That’s understandable. Whatever business an owner has undertaken is inherently fascinating to them.

Unfortunately, most people are so close to their business, they have [...]

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Seven sites that connect you directly with journalists looking for people like you to interview

August 22, 2011

Journalists use free sites that send out queries to find sources to interview for their stories. Experts in a variety of subjects can gain publicity by responding to the queries.

Numerous Web sites are available — some recent and some that have been around for years — that connect journalists working on stories with sources or experts on various topics. Some charge a fee for the service and others are free. Here are a list of some of the most [...]

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The surprising things you will — and won’t get with news releases

August 21, 2011

One of the main purposes of press releases is to increase your Web site's SEO.

One of the great things you can do with your stories — at least the very best ones — is to get media attention. Often we get inquiries about sending out news releases for businesses with the expectation that they will result in feature stories in local or even national media.

There are pricey PR services that provide media lists of thousands of journalists’ email addresses, [...]

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How to find journalists to pitch on Twitter through Muck Rack

August 11, 2011

Image via CrunchBase

We recently discovered a cool site that has multiple useful features if you’re interested in following or contacting the media for PR purposes. It’s called Muck Rack, and it’s a Twitter tool that does any number of things. It:

captures the tweets of journalists and posts them on the site;
lists journalists on Twitter by beat and news source and allows you to either follow them individually or en mass;
lists popular links;
allows you to subscribe to a daily newspaper [...]

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While Trying to be Cool, Some Businesses Prove That There IS Such a Thing as Bad Publicity

February 11, 2011

There were big problems for Kenneth Cole in Twitterville recently.

The notion that there is no such thing as bad publicity, and that just as long as the press is talking about you, it doesn’t matter what they say, is just plain wrong when it comes to branding your business through story.  Unless, of course, your business IS defined by a tasteless story.

A lot of the cool kids tell bloggers and  social media wannabes that the most important thing today [...]

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