Marketing

“How can I get more business?” The one thing you should do that will shock you.

June 18, 2011

This may sound like a fairly basic question, but it is the bottom line in marketing. How CAN you get more business?

There are many ways to answer the question, and yet there are no easy solutions — otherwise we would all be in business and everyone would be rich, and there would be no need for marketing and PR firms like ours, right? Well, I could give you a very long answer about researching your target market, developing your USP [...]

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Marketing Means Never Having to Say It’s Just Too Hard to Do

May 2, 2010

Remember the old Listerine mouthwash commercial? “It’s the taste you love to hate twice a day.”

There are lots of things in that love-hate category for me, such as exercise. I hate to exercise; I love having exercised.

Some days, like today, are harder than others. I started out on a run, but after only half a mile, I was spent. I walked-ran for the remaining distance. Other days, I can run four or five miles and feel like I have wings [...]

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23 Surefire Ways to Market Yourself as an Expert

September 24, 2009

The Internet has made this the Golden Age of marketing. The Internet has made it possible for you to become recognized an expert not only in your own backyard, but just as easily on the national or international stage. Because of the Web, the world is flat.

To market yourself as an expert, there are two main tracks you can take [...]

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Let’s Get Irrational for Small Business Marketing Success!

June 1, 2009

In the Myers-Briggs Personality Indicator test, I score as an ENFP, and my husband is an INTJ. In others words, we’re complete opposites, proving that opposites do indeed attract (and disagree!).

What’s more, I am at almost the 100 percent level on the “feeling” end of the “feeling-thinking” continuum, an argument he likes to pull out when we are “discussing” the costs vs. benefits of a purchase.

“You aren’t logical,” he says, all Spock-like and superior. “Remember … you got [...]

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Fat Mail is Phat: Erica Robertson Talks About Getting the Most From Direct Mail at BizFit, May 21, 2009

May 30, 2009

Fat Mail is Phat: Erica Robertson, BizFit, May 21, 2009 from C. Gail Kent on Vimeo.

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