Just because it's legal, doesn't mean it's ethical.
Perhaps you’ve heard by now the report that Facebook hired the international PR firm Burson-Marsteller to spread negative stories about competitor Google. This type of behavior is neither public relations, nor is it ethical.
Burson-Marsteller has been experiencing a public backlash for its part in the affair, including postings on its Facebook business page, which it originally got caught deleting, making matters even worse.
For it’s part, Facebook said “no smear campaign was authorized [...]
