CSR

Giving to get: Great PR, great business and great philanthropy

May 19, 2010

I’m often frustrated by people who express a desire to “get some free PR” when what they mean is that they want a positive article about their business in the newspaper or a story on the 6 p.m. news.

And as often as not, when probed as to what they’ve done — or are wiling to do — to deserve such coverage, there’s a shrug or blank stare, as though simply wanting it should be enough to qualify. Or, there’s the [...]

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Get Your Business Planted in the Front Yard of Your Customers’ Brains

April 10, 2010

The cherry trees and dogwoods are blooming so brilliantly along one street in my city that I feel like a bride going down the aisle when I drive through the middle of them.

That got me thinking. I don’t notice these trees any other time of the year. They just do their job, standing there holding soil in place and sucking up some of the carbon created by humans and their machines. And yet, because they are so glorious during a [...]

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How to Buzz Your Image, Name Your Own Price for Radio Promotion, Support Public Radio and Write it Off on Your Taxes

March 30, 2010

Ah, glorious spring.  Flowers are blooming, the shorts are coming out of the drawers, and public radio is interrupting your favorite drive-time shows every 15 minutes with those annoying fund drive announcements.

But if you are a PBS and NPR junkie, you put up with it because you love Morning Edition, All Things Considered, All Tech Considered, Car Talk and all of the other sublime and quirky wonderfulness that keeps you sane in traffic. I consider it mental floss because it keeps the [...]

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