Communications

How to Improve Your Stories and Communicate More Effectively With Your Customers (or Anyone) by Using Metaphors

November 12, 2010

We’re all specialists today. That’s great for developing the next new thing, but terrible for the art of communication.

Because we hang out in “micro-cultures,” or groups of people that have the same interests, backgrounds and jargon, we don’t know how to communicate well to the “outside world.” The only people who seem to “get” us are our coworkers. (And even that’s iffy.)

As in Carl Sandburg's poem, "Fog," great metaphors help us see concepts more clearly.

So, how do we explain [...]

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