How to fix a simple Facebook mistake you are probably making that is hurting your business

August 18, 2011

Image by Getty Images via @daylife

If you’ve been on Facebook very long, you know it is famous for frequent changes. In the last round of changes, Facebook redesigned profile pages, and in doing so, automatically hyperlinked the employer field to automatially generated “community” pages. These community pages are littering Facebook, often confusing people with doppelgänger pages by the same name.

If you have a business/fan page on Facebook in addition to a personal profile, your auto-generated community page is an [...]

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Eight tips for writing a story like a famous best-selling author

August 17, 2011

Kurt Vonnegut

There are many forms of stories. Journalists call their articles stories. We call the tales we read to children or tell around the campfire stories. Fiction writers call their non-book-length works “short stories,” and, of course, novels are simply long stories.

Regardless of the form — whether fiction or nonfiction — the same techniques apply. And whether we are writing stories to entertain, inform or market and brand our businesses, good storytelling techniques work across the board.

Kurt Vonnegut, best [...]

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Need free social media or software training? Check out Grovo.

August 16, 2011

Image via CrunchBase

Do you ever wish there was an online place you could go to get some quick instruction on all those social media sites or an answer to a software question? Well, there is, and it’s free — at the basic level.

Check out Grovo. It has short video instruction on dozens of sites, from Facebook, Twitter and Google to software such as Firefox and Basecamp. Premium memberships are $9/month or $99/year, but there’s a lot of content available [...]

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Ready for mobile marketing? We can help!

August 15, 2011

 

Mobile advertising is growing exponentially.

Whether you’re a retailer or a professional, mobile marketing — marketing messages delivered by mobile phone — is a great way to stay connected to your customers and clients and to bump up sales quickly.

With mobile marketing, there are no spam filters, ignored messages or automatically trashed messages. Once a customer subscribes to your text message program your messages are delivered straight to their mobile phone.

Compared to e-mail and paper coupons, text coupons enjoy a [...]

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High-impact tools to promote your meetings for success

August 14, 2011

We’ve been using Meetup.com to promote our own series, called Hampton Roads Buzz Builders, which help folks learn about ways to promote their businesses. If you haven’t worked with Meetup.com, you should definitely check it out.

Image via CrunchBase

While Meetup.com isn’t free, it’s not terribly expensive — about $15/month or less if you pay for more months at a time. The site “pushes” meeting notices to the mailboxes of people who have indicated an interest in finding Meetups on specific [...]

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