February 19, 2009
Eating your seed peanuts is like spending your marketing money on office supplies.
When I was a little girl living in rural North Carolina, my family always had a big garden. Once my mother was planting peanuts, dropping the seed into the long rows my dad had dug. Following a safe distance behind her, I picked them up and ate them as fast as she could plant them.
Fortunately my snacking was discovered before my parents covered the furrows and waited [...]
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February 15, 2009
There are many unique opportunities to enhance your business image during an economic crisis.
PR is a bargain compared to the cost of advertising. Firms that maintain their visibility during tough economic times not only ensure that they will remain viable now, but also gain a competitive advantage when the economy recovers.
This is the time to communicate value and stability. Consumers are still spending, though they are more discriminate with their money. They want to know that they are receiving the [...]
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