Is your business still putting all its eggs in Facebook’s basket? If so, you might want to rethink that tactic. Facebook has reduced the number of organically shared status updates from 17 percent 24 months ago to around 6.5 percent now. The theory is that, ultimately, Facebook will reduce organic shares to 1 percent or […]

(Last of a three-part series. Part 2: Why consistent marketing trumps creative marketing for business growth.) People like to use the phrase “out-of-the-box” to describe something that is highly creative. I despise it. It’s trite. It makes my eyes roll to the back of my head. Just the use of the phrase negates the intent […]

  (Second of a three-part series on creativity vs. consistency in marketing. Part 1: How creative marketing can kill your business.)   Look up famous quotes about consistency, and it’s enough to make you depressed. Oscar Wilde said, “Consistency is the hallmark of the unimaginative.” “A foolish consistency is the hobgoblin of little minds,” according […]